Whilst academic texts, like books, papers and journals, do a good job of being a mothership or bible to underpin research, they do a bad job of catching ones eye, seducing a consumer or getting information efficiently in to the public consciousness. They are but one thing on a huge spectrum of potential research outputs.

Where photography once overtook painting as the shower of truth, this title is now held by video. We see it used in one way or another by most, if not all disciplines.